REAL DESIGN COLLECTIVE

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WYSIWYG (WHAT YOU SEE IS WHAT YOU GET) IS OUR PHILOSOPHY

28.5.08

SLOK INTERVIEW FOR 4CLUBBERS.NET

- Your label, Electronic Petz, was two years old in April. Can you tell us how it's evolved and where it's going in 2008?
- Electronic Petz initially saw the light as my own digital developing for Stereonova and Slok productions, between few e-stores directly dealed to me. Then, after the positive feedback, last year I received a proposal from an Hamburg society (Deeep.net web services / Mtunes), to which I've signed an agreement for the distribution of my music to over two-thousand digital platforms. So, this year I've started to manage and licensed other artists productions, ensuring them a good support and visibility for their releases. Actually, label roster is composed of: Dany Zen, a deep and diry project born from the collaboration of Danilo Lattanzi and Justin Drake of Peace Division, Phonic.Lab (Luca Paoletti & Tiziano Zingaretti), an excellent full italian dj's/producers duo with a Tech House and Minimal sound, Dirty Boots (Manuel 'De' Lorenzi & Filippo Del Moro) already on Gatspiel Recordings, and finally, of the more-prolific one Giammaria to which I'll have the honour to release, on June 5th 2008, his awesome debut album, 'Choose The Proper Glass' with his deep, minimal, techno house music sound. Most of the artworks will be created by REAL DC (Real Design Collective), a graphic team with whom I've started a definitive collaboration for the future. Besides of that, I've retrieved my entire Stereonova production (previously licensed to Plastic Fantastic) to make it available under Electronic Petz.
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